Back End Developer

Specialist in server-side development, managing databases, APIs, and application logic.

Personalizing email campaigns with AI-driven segmentation and content recommendations.

INR 1,35,000/-

12 Months

1-1

7.00 am - 7.00 pm

Live project

Provided

Focuses on building and maintaining the server, ensuring smooth processing of requests from clients in digital marketing platforms.

Involves creating and integrating APIs to connect marketing tools and platforms for streamlined data sharing and automation.

Handles storage, retrieval, and organization of marketing data to ensure efficient performance and accessibility for campaigns.

Connects customer relationship management (CRM) systems with marketing platforms to automate lead nurturing and campaign management.

Configures backend systems to track and report user interactions, conversions, and campaign performance metrics.

Customizes CMS platforms like WordPress to support marketing needs such as SEO, content distribution, and personalization.

Builds and manages backend systems for online stores, including product management, payment processing, and inventory tracking.

Sets up backend infrastructure to support automated email marketing campaigns, list management, and performance tracking.

Develops systems for capturing, managing, and nurturing leads through automated workflows and targeted communication.

Ensures marketing systems comply with data protection regulations and are secure against breaches and vulnerabilities.

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certification

Certified Digital Marketing Course in Bangalore