Digital Marketing Fundamentals

Branding, Audience Targeting, Digital Strategy.

digital marketing fundamentals course

Digital Marketing Fundamentals

Digital Marketing Fundamentals provides a comprehensive overview of essential digital marketing concepts, strategies, and tools. It equips learners with the skills needed to effectively promote products and services in the online landscape.

Trainer

Lakshathipathy KV

Course Fee

INR 1,35,000/-

Duration

12 Months

Available Seats

1-1

Schedule

7.00 am - 7.00 pm

Hands-on experience

Live project

Placement Assistants

Provided

Digital Marketing Fundamentals

  • Introduction to Marketing
  • The Marketing Mix (4Ps and 7Ps)
  • Segmentation, Targeting, and Positioning (STP)
  • Branding and Brand Management
  • Consumer
  • Marketing Channels & Strategies
  • Overview of Digital Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Email Marketing
  • Pay-Per-Click (PPC) and Paid Advertising
  • Affiliate and Influencer
  • Analytics and Data-Driven Marketing
  • Marketing Automation Tools
  • Case Studies and Trends in Digital Marketing

    • Niche Marketing - ICP

  • Introduction to Niche Marketing
  • Identifying a Niche Market
  • Developing an Ideal Customer Profile (ICP)
  • Market Segmentation Techniques
  • Positioning in a Niche Market
  • Marketing Strategies for Niche Markets
  • Positioning in a Niche Market
  • Marketing Strategies for Niche Markets
  • Personalization and Customization
  • Metrics and Performance Analysis for Niche Marketing
  • Case Studies of Successful Niche Marketing Campaigns
  • Future Trends in Niche Marketing and ICP Development

    • Research & Case studies

  • Introduction to Research in Marketing
  • Market Research Process
  • Competitive Research and Analysis
  • Customer Research & Surveys
  • Social Media and Trend Analysis
  • Data-Driven Decision Making
  • Developing and Presenting Case Studies
  • Case Studies in Digital Marketing
  • Industry-Specific Case Studies
  • Future of Marketing Research

    • Content Creation

  • Introduction to Content Creation
  • Content Strategy Development
  • Audience Research and Persona Creation
  • Types of Content and Formats
  • Storytelling and Content Structure
  • SEO and Keyword Optimization for Content
  • Visual Content Creation
  • Content Repurposing Techniques
  • Tools and Platforms for Content Creation
  • Measuring Content Performance

    • Content Marketing

  • Introduction to Content Marketing
  • Developing a Content Marketing Strategy
  • Types of Content Marketing Channels
  • Content Formats for Marketing Campaigns
  • Search Engine Optimization (SEO) for Content Marketing
  • Email Content Marketing
  • Social Media Content Marketing
  • Content Distribution and Promotion
  • Content Marketing Metrics and Analytics
  • Content Repurposing and Scaling
  • Case Studies and Examples
  • Trends and Future of Content Marketing

    • Keyword Research

  • Introduction to Keyword Research
  • Understanding Search Intent
  • Tools for Keyword Research
  • Competitor Keyword Research
  • Keyword Metrics and Analysis
  • Long-Tail Keywords and Niche Markets
  • Keyword Mapping and Grouping
  • On-Page SEO and Keyword Usage
  • Local SEO and Geo-Targeted Keywords
  • Tracking and Monitoring Keyword Performance
  • Voice Search and Future Keyword Trends
  • Case Studies and Real-World Examples

    • Market Research and Analysis

    Introduction to Market Research

  • Types of Market Research
  • Market Research Process
  • Tools and Platforms for Market Research
  • Competitor Analysis
  • Customer Segmentation and Targeting
  • Data Collection Techniques
  • Analyzing Market Trends and Opportunities
  • Forecasting and Predictive Analysis
  • Market Research Reports and Presentation
  • Ethical Considerations in Market Research
  • Case Studies in Market Research

    • For More Information

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    certification

    Certified Digital Marketing Course in Bangalore

    Best Digital Marketing Institute in Bangalore, Digital Marketing Training in Bangalore, Online Digital Marketing Training in Bangalore, Exigent Digital Academy
    Best Digital Marketing Institute in Bangalore, Digital Marketing Training in Bangalore, Online Digital Marketing Training in Bangalore, Exigent Digital Academy
    Best Digital Marketing Institute in Bangalore, Digital Marketing Training in Bangalore, Online Digital Marketing Training in Bangalore, Exigent Digital Academy